After my reading I saw that the article here is about the difference between ideologies of Jihad and Mcworld. We can say that Jihad is struggle,meaning that they its a group that want to keep their culture,traditions whereas Mcworld can be modernity removing any kind of barriers to bring the world together.
Mcworld can be mentioned as integrity and costumize; meaning the "cry" for one world. It has 4 keys factors that affect it:
a) Markets imperatives which shows the effect of one global market on state-economies( e.g the tsunami of financial market problems that started from Wall Street)
b) Resources imperative:bring the world together as we're all dependent on each other. "No man is an island"
c) I.T Imperative:universalizing solutions to a particular problem using technology.
d) Ecological Imperative: effects of world's weather etc such as ramification of the Kyoto Protocol which caps the greenhouse effects to protect a global weather. Greenhouse gas emissions in US has helped damage the ozone layer that affects even species in Guinea-Bissau or Antartica.
From the transition point of Jihad to Mcworld was foreseen by Ortega y Gasset as explained over 5 decades ago in their idea that nacionalism will not last forever. Instead nacionalism would be a barrier to a new ideology which rather supports globalization. Today,Mcworld is slowly gaining popularity and in my opinion will vanquish over Jihad.
To support my idea, we can see how globalization has even conquered borders culturely;as in the lights of urban rap music that started from hoods of America to become popular culture in the streets of France, Nigeria and even stronger societies such as China.
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